Bill Burger is talking about the growing public interest in copyright. It's due to the explosion of internet use and content creation. He notes the an increasing pace of technological and business innovation. The one-to-many model has broken down, replaced by niche economics. And of course content is inextricably woven into technology. Copyright is an attempt by society to balance a variety of factors to reward creators while fostering economic growth by innovation and new ideas.

Content comes in many new forms. Wikipedia, the Encyclopedia of Life, instances where you may get legitimate (and in the case of the Encyclopedia of Life, actually high-quality) information for free. The technology (Bill is showing a plug in that he has incorporated into his browser) allows users to share content with whomever they choose. He references the level of participation that has been made possible by all of these new technologies (Flickr, Blogger, etc.) and there are alternatives to the more formal traditional channels of publishing. However this means there is a certain amount of infringement of copyright. He's referencing something called Wolfgang's Vault. The site, launched in 2006, it offers up streams of old concerts from decades in the past. Bill asks whether an artist such as Bruce Springsteen should object to this practice and demand compensation for the content that's being disseminated without the artist receiving financial reward. He has no answer.

Talking now about the shift in the balance of power from being solely in the hands of the publisher as copyright holder and moving towards the end-user having a greater ability to share and remix content into new channels of dissemination. There's the loss of control. The technology providers have also absorbed a large part of the power in terms of making the passing around of content easier.

Bills is saying the environment will be increasingly information rich with living documents replacing static ones. Participation and collaboration will be increasingly central to our interactions with content and disruptive practices will be continuing.